Underfloor heating gets bought once, installed once, and then spends the rest of its life under a floor. Nobody photographs their heating cable. So the whole job had to happen in the three seconds someone stands in front of a shelf in a hardware store — which is how the colour became the identity, and the box became the manual. A new brand built from scratch: identity, packaging, instruction pictograms and 3D visualisation, across cables, mats, insulation, sensors and thermostats.